Vol. 21 No. 54 (2019)

Published: 2019-08-14

Editorial

Editorial

André Luis da Silva Leite
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Articles

Persona traits precedents of value cocriation in safe sex incentive programs: contribuitions of the service dominant logic to social marketing

Agnaldo Keiti Higuchi, Ricardo Teixeira Veiga, Juliana Borges Martins

8-24
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Embeddedness and innovative processes: a study of shoes cluster in Brazil

Cássio Murilo da Silva, Gláucia Maria Vasconcellos Valle, Rodrigo Baroni de Carvalho

25-44
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The dissent between public and private actors involved in Science Parks in operation in Brazil

Lindsay Teixeira Sant'Anna, Dany Flávio Tonelli, Teresa Cristina Monteiro Martins, Luiz Marcelo Antonialli

45-59
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Conditions for coproduction and open innovation: a study in the brazilian ecosystem of open government data

Cláudio Sonáglio Albano, Walter Leaes Júnior

60-76
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Satisfaction and motivation at work: insights about the percetion of distributive justice and strategic remuneration by individuals of generation Z

Silvia Spagnol Simi dos Santos, Ana Maria Olivo, David Rodrigo Petry, Ieda Margarete Oro

77-94
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The grounded theory in management research: evidences and reflections

Angélica Pott de Medeiros, José Luís Guedes dos Santos, Rolf Hermann Erdmann

95-110
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How trust, loyalty, and emotional bonding influence personal brand connection

Camila Von Der Heyde, Juliano Krug, Christian Daniel Falaster

111-126
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Eco innovation perceived as a differential competitive in an agroindustrial cooperative of Paraná state

Thatiany Simone Catczu, Marlete Beatriz Maçaneiro, Marcos Roberto Kuhl

127-144
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Communication process management in federal universities: a field study in Federal University of Santa Maria

Sendi Chiapinotto Chiapinotto Spiazzi, Luciana Flores Battistella

145-160
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Managerial ideology, family management and the proliferation of programming education for children and adolescents

Jenifer Rosa Arruda, Catia Eli Gemelli, Carmem Ligia Iochins Grisci

161-173
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