Identificar el impacto del apoyo de stakeholders y de la alta dirección en la configuración de la innovación ambiental, el desarrollo de productos ecológicos y el desempeño ambiental en la industria del plástico de Brasil y Portugal
DOI:
https://doi.org/10.5007/2175-8077.2024.e97177Palabras clave:
Innovación estratégica ambiental, Presión de las partes interesadas, Innovación de productos ecológicos, Apoyo a la alta dirección, Rendimiento ambientalResumen
Objetivo: Identificar la influencia de las partes interesadas y el apoyo de la alta dirección en la estrategia de innovación ambiental, la innovación de productos verdes y el desempeño ambiental en el contexto de la industria del plástico en Brasil y Portugal.
Metodología/enfoque: Se realizó una encuesta a 94 empresas del sector, utilizando Mínimos Cuadrados Parciales (PLS) para el análisis de datos.
Originalidad/relevancia: El estudio contribuye a las lagunas en la influencia de la alta dirección y, principalmente, de los actores externos sobre las estrategias e innovaciones relacionadas con la sostenibilidad en empresas de la industria del plástico en Brasil y Portugal.
Principales resultados: La presión de las partes interesadas y el apoyo de la alta dirección influyen positivamente en la estrategia de innovación ambiental, la innovación de productos verdes, y ambas innovaciones influyen en el desempeño ambiental de las empresas de la industria del plástico portuguesa y brasileña.
Contribuciones teóricas: Las implicaciones resaltan el impacto de elementos externos y empresas que influyen en la sostenibilidad ambiental, permitiendo una mayor calidad de vida y sostenibilidad a escala global.
Contribución a la gestión: Necesidad de alineación entre la alta dirección y las partes interesadas para las estrategias e innovaciones vinculadas a la sostenibilidad.
Citas
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