An interpretation of body care by users of a public health system program in Vitória/ES
DOI:
https://doi.org/10.5007/2175-8042.2016v28n47p31Abstract
This paper addresses topics on Health Education and risk behavior. Research was carried out to investigate how users deal with information received from a Health Education program, in Vitória (Espírito Santo, Brazil), focused on intervention in overweight and obese individuals. The methodological tools used were participant observation, semi-structured interviews and experimentation with the technique of Body-Map Storytelling. We conclude that the individuals showed evidence of conformity by absorbing and conveying the behavior recommended by experts to their daily lives. We believe that this finding is linked to the fact that, in contemporary society, the model of living well corresponds to healthy lifestyle, in which the “naturalization” of these ideals ultimately contributes to the acceptance of these norms due to the belief that this would be the only right way of living.
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