Identificando o impacto das partes interessadas e da alta administração no desenvolvimento da inovação ambiental, produtos verdes e no desempenho ambiental na indústria de plásticos do Brasil e de Portugal
DOI:
https://doi.org/10.5007/2175-8077.2024.e97177Palavras-chave:
Inovação estratégica ambiental, Pressão das partes interessadas, Inovação de produtos verdes, Apoio à alta gestão, Desempenho ambientalResumo
Objetivo: Este artigo tem como objetivo identificar a influência dos stakeholders e do apoio da alta administração na estratégia de inovação ambiental, inovação de produtos verdes e desempenho ambiental no contexto da indústria de plásticos do Brasil e de Portugal.
Metodologia/abordagem: Para efeito da pesquisa foi realizado um levantamento com 94 empresas do setor, utilizando o Mínimos Quadrados Parciais (PLS, Partial Least. Square)) para análise dos dados.
Originalidade/relevância: O estudo contribui para sanar as lacunas na influência da alta gestão e, principalmente, de atores externos para estratégias e inovações relacionadas à sustentabilidade em empresas da indústria de plásticos no Brasil e em Portugal.
Principais resultados: Os resultados demonstraram que a pressão dos stakeholders e o apoio da gestão de topo influenciam positivamente a estratégia de inovação ambiental, a inovação de produtos verdes, e ambas as inovações influenciam o desempenho ambiental das empresas da indústria de plásticos portuguesa e brasileira.
Contribuições teóricas: As implicações destacam o impacto de elementos externos e empresas que influenciam a sustentabilidade ambiental, possibilitando maior qualidade de vida e sustentabilidade em escala global.
Contribuições para a gestão: As implicações práticas dos resultados destacam a necessidade de alinhamento entre a alta administração e as partes interessadas para estratégias e inovações ligadas à sustentabilidade.
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