Application of a strategic planning model in a stricto sensu postgraduate program in business administration
DOI:
https://doi.org/10.5007/%25xAbstract
Since the 1996 the Educational Directives and Bases Law, the Brazilian educational sector has been going through a revolution in the flexibility and extension of the supply of higher education (Brasil 1996). This can also be seen in stricto sensu postgraduate programs (which require dissertation), due to the increase in the number of new courses which have been offered by higher educational institutions, and because of the quality requirements which these courses are expected to fulfill by the Brazilian Ministry of Education, specifically Coordenação de Aperfeiçoamento Pessoal de Nível Superior – CAPES. The demands imposed by CAPES have forced the higher educational institutions and their postgraduate programs to plan and manage in a more professional way. The aim of this paper is to show the importance of strategic planning as a managerial tool for graduate Programs in Business Administration. To do this we designed the research as an action-research, using Almeida’s (2003) Strategic Planning Model to frame the research process. The main results indicate that the combination of CAPES’ quality parameters used in a systemic way, according to the selected strategic planning model, allow Graduate Program Chairmen to reach pursued vision. In the case studied, the action-research method induced the Program Chairmanship to change the Program’s status from business orientation to academic orientation, targeting to its new strategic trajectory.
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