The world cup in the city of Belo Horizonte: impacts and legacies
DOI:
https://doi.org/10.5007/2175-8042.2015v27n44p79Abstract
The announced impacts and legacies of the World Cup in the city of Belo Horizonte were investigated. Methodologically, this was a qualitative study, in which 6 managers were interviewed as a method of collecting data. It was concluded that there is a relationship of subordination between the event's logic and capital market's dynamics. This limitates any social gains which may be obtained. The managers only see the mega event as a 'business' and an opportunity of anticipating decisions and governmental support, to increase the flow of tourists and to promote the image of the city.
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