Culture, media and identities in post-modernity
DOI:
https://doi.org/10.5007/2175-795X.2009v27n1p47Abstract
Neste artigo buscamos relacionar o fenômeno da globalização às questões culturais, formação de novas identidades e à crescente expansão das mídias nas sociedades contemporâneas. Discutimos a construção das novas identidades culturais que emergem frente à globalização, fruto da imbricada relação das identidades individuais, coletivas e midiáticas. Contextualizamos o espaço e o lugar que as mídias eletrônicas ocupam nestes tempos de pós-modernidade a partir do conceito de midiatização da sociedade e discutimos as possibilidades que a teoria dos modos de endereçamento traz para o entendimento da relação entre mídia, currículo e escola.
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