The Digital Television Implementation Under the Knowledge Management Perspective

Abstract

This study aimed at identifying the process of digital television implementation, under the knowledge management perspective, at Televisão Lages Ltda. It was performed analysis on the planning of digital TV, on the knowledge goals and on established essential processes, so that improvement suggestions could be given. The theoretical review is made up of Stewart (1998), Sveiby (1998), Davenport (2006), Angeloni (2002), Nonaka and Takeuchi (1997) as well as Terra (2002), nonetheless one must also highlight the views of Probst et al (2002). The study used the applied,
descriptive and explanatory research in order to support its development, furthermore the data collection was performed by interviews. The data treatment was done by means of qualitative analysis. It is noteworthy that the work is limited only to SBT/SC; it relies on the perceptions of the president, managers and of an advertising professional. The research is temporarily limited by the months of August until November of 2009 and is restrained by the limitations of the adopted theoretical scope.