Witches in Neoliberal Capitalist Times

Authors

DOI:

https://doi.org/10.1590/1806-9584-2026v34n1107914

Keywords:

Instagram, witch, feminism, neoliberalism, capitalism

Abstract

This paper analyzes the discursive change surrounding the figure of the witch by examining the textual materiality of public Instagram profiles how women claim this identity. The resignification of the witch’s figure reflects the discursive change that emerges with the “new spirit of capitalism”, which has taken upon itself the mission of imposing a sanitized logic of feminism while perpetuating dominations of race, class, and gender. It is understood that the witch hunts embodied a violent and misogynistic model of collective discipline of women and only began to subside from the 19th century onwards as a process of recovery and rescue of the figure of the historical witch as a victim of a system of oppression.

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Author Biography

Martha Julia Martins, Universidade Federal do Paraná

É professora do curso de Letras da Universidade Federal do Paraná (UFPR) e docente colaboradora do Programa de Pós-Graduação em Letras da Universidade Federal de Roraima (PPGL/UFRR). Este trabalho é um recorte da pesquisa de pós-doutorado da pesquisadora e contou com o apoio da bolsa PROCAD/Amazônia.

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Published

2026-04-28

How to Cite

Martins, M. J. (2026). Witches in Neoliberal Capitalist Times. Revista Estudos Feministas, 34(1). https://doi.org/10.1590/1806-9584-2026v34n1107914

Issue

Vol. 34 No. 1 (2026)

Section

Seção Especial B: Seminário Internacional Fazendo Gênero 13

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