The Information as competitive advantage in the process of integrated logistics in tourism services

Abstract

In all the sectors of the economy the competition is speeding more and more every day, because technologically, organizations can reach the same level of development. Particularly in the management of services, the differential is in the strategical form of using the information, in the attainment of the competitive advantages, providing to the

new organizations forms to surpass the performance of the competitors, transforming the chains and having as focus activities of value. This article is centered in the delimitation of a model of Integrated Management - SIGESTur, having the hotel management as the central point of the process of joint among the elements that integrate the tourism system. At first, studies deepen the thematic quarrels having as base the bibliographical analysis. At a second moment,   develop a methodological proposal having as a base the bibliographical analysis and at a third moment present the considered model. For the development of the considered model, researchers used a study of a case in a Hotel of National Chain and 12 companies partners (feeding, leisure, entertainment and ways of transport), that is part of the value net. After the accomplishment of the interviews models were made to shape the processes of the net of value of the tourist services, having as a focus the identification of the existing joints among the hotel and the tourist services and finally the model SIGESTUR was developed conceptually.The results of the inquiry points about the hotel management chain of value show that the focus must be centered in an efficient flow of information and in a net of value lined up with agility among the tourist logistic partners, innovating and adding value to the offered services.