Soccer in Lula’s government’s agenda: a shift of modernization (conservative) toward the 2014 FIFA World Cup
DOI:
https://doi.org/10.5007/2175-8042.2017v29n50p90Abstract
http://dx.doi.org/10.5007/2175-8042.2017v29n50p90
The paper presents and discusses the themes that permeate the soccer agenda in Lula's government (2003-2010). Therefore, a documentary research that implied in selection of news produced and published by the Ministry of Sport Press Office (ASCON) was undertaken . The organization of data – in thematic units – resulted in the identification of [at least] four themes, namely: management of clubs; financing; security in stadiums; and FIFA World Cup 2014. The discussion suggests a modernization process (conservative) that assumes adequacy of the mode of mega-events building logic and, pari passu, the privatization/commercialization guidelines.
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