Fake News and the Online Behavior of Voters on Social Networks During the 2018 Brazilian Presidential Campaign
DOI:
https://doi.org/10.5007/2175-8077.2023.e65768Keywords:
Fake News, Digital Social Networks, Elections, BrazilAbstract
The phenomenon of Fake News has gained prominence all over the world, especially as to its influence in the political context. Therefore, the present study aims to analyze the influence of the Fake News on the online behavior of Brazilian voters during the period of the presidential campaign of 2018. A study of mixed approach, using a basic netnographic approach, trend analysis and online survey. The results indicate that 92.6% of the respondents were exposed to false content during the campaign, Whatsapp and Facebook being the main social networks where this contact happened; False posts with humorous content showed greater engagement within party groups on Facebook; and interest in the subject, during the election, caused the term to reach the second highest peak in Google Trends. This study deepens the knowledge about this phenomenon and allows the reflection of marketing strategies directional to the active profiles of engagement in the virtual environments.
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