The culture value in the Applicability of Technology Acceptance Model (TAM)
DOI:
https://doi.org/10.5007/1518-2924.2008v13n26p94Keywords:
Technology acceptance model, Information technology, Information systems, Culture identity, UsersAbstract
The Technology Acceptance Model (TAM), is one of the most widely used behavioural models in the information systems field in the world. It was projected to understand the causal relation between external variable of acceptance of the users and the real use of the system, being searched to understand the behavior of this user through the knowledge of the utility and the easiness of use perceived for it. Although TAM has been developed in the north america and either successful, some adjustments are necessary, when applied outside of the north american culture, because variable of acceptance and behavioural cannot be same in all the cultures. The objective of this article is to make one brief revision of literature on TAM and its convenience in other cultures.
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Copyright (c) 2008 Patrícia Maria Silva, Guilherme Ataíde Dias, Manoel Raimundo Sena Junior
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